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On September 15, I stopped Dwelverson. TL;DR Seven months solo on Dwelverson, a B2B lead-intent product: read ~1.75M social posts a day, find the ones where someone is looking to buy what a client se
After my V2 digest failed commercially, I knew I needed to pivot to B2B. The technology worked. The market didn't. But before building anything new, I had to understand the domain I was entering. I sp
My previous post ended with a promise: I was going to rebuild the ranking from scratch. Train a proper ML model. Use BM25 and embeddings as features, not as the final answer. And use LLMs to generate
I spend a lot of time reading technical content on social media. Articles, threads, expert takes. And once in a while, I stumble on something rare: a short exchange between two (or even more) experts
I've been writing code for nearly 20 years. Backend systems, data pipelines, ML tooling, infrastructure... Across banks, various startups, and big tech companies. Always for someone else's. Now I'm bu
